About · Mahmoud Osama

The marketer who staysfor the execution.

I started in 2010 as a freelance graphic designer in Cairo, building identities for small brands. By 2015 the design work had turned into marketing: art direction, social, then performance.

Over the next decade I led digital teams at agencies and in-house, ran accounts like XZone Store and launched products like the One Life coffee machine. In 2025 I moved to Al Khobar, where I lead creative marketing at RAC Construction and marketing at Crop Media.

I never stopped designing. I still take on selected design work, and I guide design teams on art direction and brand identity. Along the way I finished an MBA and started Business Lite, a YouTube show that makes business and marketing simple for Arab viewers.

Download CVLet's talk
Mahmoud Osama
Mahmoud OsamaExecution advisor · Al Khobar
10+
Years in marketing
SAR 20M+
Revenue generated for client companies
70+
Marketing strategies built and executed
150+
Social channels managed

From Cairo agenciesto Saudi leadership.

Full interactive CV
  1. 2010Freelance designerBrand identities for 15+ clients, 20+ brands built from scratch.
  2. 2015Into marketingArt direction, social media and digital marketing roles in Cairo.
  3. 2019Head of DigitalCrop Media Egypt: 40+ clients directly, 30+ more accounts overseen.
  4. 2023Accounts and launches3C Communication and Brandita: ≈12.3x ROAS on XZone, a multi-million EGP One Life launch.
  5. 2025Saudi ArabiaAl Khobar: RAC Construction and Crop Media, plus an MBA from RB College.
How I work

Research first.Then the work.

  1. 01ResearchMarket, competitors, customers
  2. 02StrategyPositioning and objectives
  3. 03FunnelEvery stage, every channel
  4. 04PersonasWho we talk to, and how
  5. 05DeckA plan leadership signs off
  6. 06ExecutionShoot, launch, measure
01

Treat the cause, not the symptom

Weak sales are rarely an ad problem. I start with vision, budget split and follow-up, the three things most plans skip.

02

No fixed packages

Every plan is built around the problem in front of us, often phased: three months to prove it, then scale.

03

Honesty closes faster than pitching

Proof, case studies and straight answers. If I am not the right fit, I say so and point you to who is.

04

Research first, then the work

Market, competitors and customers before a single creative. The deck is a plan people can execute.

Industries I knowfrom the inside.

Food and hospitalityMoharram Bek, Lyali Al Maamoura, Deera CafeConstruction and B2BRAC Construction, Ghasiq / CAM, pipe insulationFintech and investmentSaudi social fintech app, Arsan InvestmentRetail, health and consumerOne Life, XZone, Rosovina, Dr. Abdullah Shaheer

Education

Dec 2024 – Dec 2025
MBA
RB College of the United Kingdom
2016 – 2020
BBA, Business Administration and Management (Marketing)
Egyptian E-Learning University

Tools

Marketing
F&B and restaurant growthPerformance marketing and media buyingSocial mediaBrand developmentProduct launchesRetention and loyaltyFunnels and personasCompetitor benchmarkingCrisis management
Strategy and business
Investor and CEO decksGo-to-marketThree-year growth plansBreak-even planningTeam structuringProject management · WBS · RACI
Design
Art directionBrand identityBrand guidelinesPhotoshopIllustratorAfter EffectsPremiere ProCanva
Creative and AI
FilmingEditingVoice-overVeo 2 / 3KlingSeedance 2.0RunwaySoraMidjourneyFluxIdeogramNano BananaElevenLabsSunoMagnific
Tools
CanvaNotionSlackPower BIExcelClaudeChatGPTGemini
Where it startedGraphic design and art directionIdentities, print and social design since 2010, and the art direction I give design teams today. See the design work
Beyond the day jobBusiness Lite, my YouTube showThe history and business of marketing, told simply in Egyptian Arabic. Watch

Building a team or a brand
in Saudi Arabia?

Open to marketing leadership roles and selected projects.