Design and art direction · since 2010
A designer's eyeon every brief.
I started as a graphic designer in 2010. I still take on selected design work, and today I guide design teams on art direction and brand identity, so the strategy and the visuals say the same thing.
IDENTITY · SPECIMEN
mosama
#0B1E3E#F5A623#FBFAF7
TYPEAaIBM Plex · Thmanyah
GRID
How I directa design team.
01
Briefs that remove guesswork
Every design brief starts from the strategy: audience, message, tone and what success looks like.
02
Visual direction
Moodboards, references and a clear direction before anyone opens Illustrator.
03
Reviews with clear feedback
Specific, fast feedback the team can act on, not "make it pop".
04
Guardrails that scale
Identity rules and templates so the team stays on brand without me in every file.
Selected design work
Selected design work
Tools
PhotoshopIllustratorAfter EffectsPremiere ProCanvaMagnificMidjourneyNano Banana
Need a brand that looks
the way it thinks?
Identity projects, or art direction for the design team you already have.