Selected work · 2015–2026

Proof fromyour industry.

24 projects across Saudi Arabia, the Gulf and Egypt. Filter by industry, or by what you need done.

SAR 20M+
revenue for clients
70+
strategies executed
24 projects
Food & hospitality · Launch and branding Moharram Bek
+47%sales growth in 2026 vs 2025 · every month above break-even · ≈45x return on ad spend
Designed the logo and brand identity, then built the Saudi launch brand-first over a 1-year-9-month partnership. Every month of 2026 so far above break-even. I filmed every video. View case study
Consumer electronics · Launch One Life coffee machine
Millionsof EGP revenue in two weeks · 4,000+ units sold out in three
Three-wave UGC, influencer and distribution launch across 90+ Facebook partner pages, Instagram and TikTok. 9.5M+ reach, 1.8M+ video views. View case study
Mobile retail · Account XZone Store
≈12.3xaverage ROAS · millions of EGP in sales over nine months
Account lead at 3C Communication. Wrote and produced the “XZone 730” anniversary film (600K+ views) and the used-iPhones campaign, the account’s top content (1.8M views). View case study
Construction · B2B RAC Construction LinkedIn ad campaigns, all print and official creatives, and launch content for the Tania Water Factory, Al Tamimi Markets and Saudi Founding Day 2026. View case study
Cosmetic surgery · Branding Dr. Abdullah Shaheer
1K → 25K+Instagram followers · 200+ clinic visits a month
Two-year branding engagement: identity, influencers, TV interviews and a booking website for a Cairo plastic surgeon, sustained through COVID. View case study
Fintech · Confidential Saudi social fintech app Year-one go-to-market strategy, funnel, personas, budget scenarios and CEO and investor decks. High-level only. Case study coming soon
AI video · Reels Pipe insulation Reels Saudi-dialect Reels, shot by shot with VO, produced with Veo 2, Veo 3 and Kling for a Dammam supplier. View case study
Hospitality · Diagnostic Lyali Al Maamoura Full diagnostic and proposal: pricing perception, influencer strategy, content language and brand repositioning. Case study coming soon
E-commerce · One-man crew Marboha Online Store
170%ROI · first-quarter revenue in the tens of thousands
An affiliate store built in two weeks on a 9,000 EGP budget: brand, low-budget ad strategy and volume sales. View case study
Video · Edited by me Fintech app promo Promo video edit for a Saudi fintech app. [Details] Case study coming soon
Logistics · B2B and government Ghasiq / CAM Social strategy framework for a logistics and facilities-management brand speaking to B2B and government audiences. Case study coming soon
Café · Campaigns Deera Cafe Ramadan and new-product campaigns. Case study coming soon
Gifts · Gulf market Rosovina Gulf market sizing, six personas and a couples-influencer tactic for a flowers and gifts brand. Case study coming soon
Investment · Identity Arsan Investment Minimal wordmark identity for a new Saudi investment company. Case study coming soon
Grooming · Brand ROI Men’s Grooming Discovery, competitor audit, brand promise and personas for a Dammam salon. Case study coming soon
Appliances · Positioning LEON SWOT-led positioning and a factory-storytelling content series for a budget kitchen-appliance brand. Case study coming soon
Beauty · Crisis L’Oréal Egypt Crisis-management framework for a period of consumer boycott. Case study coming soon
Insurance · Strategy · 3C WL Care A social strategy for a health-insurance brand on the Neqabty app: four personas and a three-package content plan, plus a teaser-and-reveal awareness campaign plan. Case study coming soon
Dermatology · Strategy · 3C Dermatology clinic Five patient personas and content series such as “Expert Tip Tuesday” and “Ask the Dermatologist” for a skin and cosmetic clinic in Egypt. Case study coming soon
Fashion retail · Launch · 3C Camicissima Cairo opening A three-phase store-opening plan for an Italian menswear brand: teaser, opening event and awareness, on an attract, capture, retain funnel. Case study coming soon
FMCG · Strategy · 3C Britannia biscuits A three-month Q4 plan with six personas and the line “Every moment has its own taste”, benchmarked against five biscuit brands. Case study coming soon
Consumer health · Strategy · In-house Mash Premiere A strategy to consolidate 10+ scattered pages into four category pages and an online pharmacy shop, with 19 personas and doctor-led live events. Case study coming soon
HR services · B2B HR Path A thought-leadership strategy positioning a Saudi HR development firm as a trusted authority, built on five personas from HR managers to CEOs. Case study coming soon
HR software · B2B HR Link A demo-and-trial strategy for Saudi HR software, including government buyers who need Arabic support and labour-law compliance. Case study coming soon

* Sales and revenue values in some projects have been encoded to protect the privacy and confidentiality of the client's or company's information.

Design and art directionIdentities, print and social design since 2010See the design work

Industry guides

Industry guide · V2Food and hospitalityrestaurant marketing Saudi Arabia
Industry guide · V2Construction and B2BB2B marketing for construction
Industry guide · V2Retail and e-commerceretail and e-commerce growth
Industry guide · V2Brand, fintech and investmentbrand and go-to-market
Also worked withSealyJAK StudioMakeen Law FirmVanillozFrench Home300 Ice CreamOrkidaIndo VillageFaddan

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