IdentityIdentity · Restaurant brand

Moharram Bek

A full identity for an Egyptian restaurant opening in Saudi Arabia: a logo built on the mashrabiya and Islamic geometry, a navy and gold palette, and a system that runs from the street sign to the paper bag, the table and the menu.

Client
Moharram Bek restaurant
Market
Saudi Arabia
My role
Logo, identity, packaging and menu design
View on Behance ↗
Moharram Bek
01

The logo

A bold Arabic wordmark inside a mashrabiya frame, with alternative versions and the slogan lock-up.

The logo 1
The logo 2
The logo 3
The logo 4
02

Brand guideline

Inspiration, sizes, misuse rules, app icon, typography, colours and the pattern system.

Brand guideline 1
Brand guideline 2
Brand guideline 3
Brand guideline 4
Brand guideline 5
Brand guideline 6
Brand guideline 7
Brand guideline 8
03

Signage

Storefront sign, hanging sign and a billboard application.

Signage 1
Signage 2
Signage 3
04

Packaging

Paper bags, bowls, pizza boxes and the full takeaway kit.

Packaging 1
Packaging 2
Packaging 3
Packaging 4
05

On the table

Placemats, coasters and trays, including a Ramadan edition.

On the table 1
On the table 2
On the table 3
On the table 4
On the table 5
On the table 6
06

Uniform

Uniform 1
07

The menu

A dark, food-first menu with an arched page for each section, plus Ramadan suhoor and iftar menus.

The menu 1
The menu 2
The menu 3
The menu 4
The menu 5
The menu 6
The menu 7
The menu 8
Next project
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