My show on YouTube

Business Lite
بيزنس لايت

Business, marketing and strategy made simple for Arab viewers with no business background, told as stories, like a chat over coffee. In Arabic.

Hosted by Mahmoud Osama, founder of Business Lite and business advisor
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The series

Two series,
a new episode every week.

Documentary series
History of Marketing · تاريخ التسويق
From the ancient world to the academic era of Kotler and the 4Ps, told through sourced, fact-checked stories.
Monthly episode
My Take on the Month · رأيي في حدث الشهر
The month's biggest business story, broken down by cause and effect, from my point of view.
Episode library

All episodes

History of Marketing · Episode 2
Edward Jones and the first marketing course, 1902
إدوارد جونز وأول كورس تسويق 1902
How marketing first entered the university.
History of Marketing · Episode 3
Charles Parlin and the birth of market research
تشارلز بارلين وميلاد أبحاث السوق
1911, and the start of understanding customers with numbers.
History of Marketing · Episodes 5 and 6
The production era and the sales era
عصر الإنتاج وعصر البيع
Robert Keith’s framework of eras, and the academic debate around it.
My Take on the Month ·
My take: the EA and PIF deal
رأيي: صفقة EA وصندوق الاستثمارات العامة
A read on the deal after it closed, from my point of view.
Making the show

Behind the scenes

Sonic identity
An Arab-tech intro, break and outro, plus a full background track with the show's sonic logo.
Cartoon host
A 10-second flat 2D animated intro starring a cartoon version of me.
AI-built scenes
Historical scenes produced with Seedance, Veo and Kling, scored with Suno.
Ink-sketch style
Black-and-white ink drawings for the History of Marketing series, no color, no text.
See the experiments in the AI Lab →Case study: the show's sonic identity →

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