01
The objective
LEON wanted to be known as the best budget cookers in Egypt. Its strengths gave the story: quality products, low prices, after-sale service and Turkish and Italian materials.
The plan had to build curiosity about new products, launch them with influencers and reviews, then grow recognition with customers and brand ambassadors.
02
Who it speaks to
Ahmed, budget-conscious
Young professional in a small Cairo apartment.
Fatma, family-oriented
Mother in Alexandria who cares about safety and ease of use.
Sarah, the student
Lives in a dorm in Giza and needs a compact, efficient cooker.
Mahmoud, rural-based
Farmer near Luxor who wants something sturdy and low-cost.
Nour, the newlywed
Furnishing a first home in Aswan on a tight budget, with style.
03
Content pillars
01
Factory storytelling
The founder, the team and how the products are made.
02
Influencer and user reviews
Real people cooking with LEON and sharing their view.
03
Value on a budget
Lines such as "Your Reliable Kitchen Companion on a Budget!"
04
Media partnerships
Interviews on media programs to build credibility.
04
Channels
FacebookInstagramTikTokTV and media programs
05
The plan
- 1Teaser, 7 to 20 daysBuild anticipation for the new LEON and Techno Fire products.
- 2Announcement, 30 daysA launch campaign with influencers and product reviews.
- 3Awareness, 60 daysInfluencers and brand ambassadors photographed with customers.
- 490-day media forecastEngagement, reach, video views and page likes planned across the period.
06
Content ideas
- A founder and CEO story video
- A "stage of failure and success" video with the management team
- Workers explaining how the cookers are made
- Milestones and consumer review videos
- Cooking influencers and chefs using LEON cookers
- "Cook with Confidence, Pay Less!" carousel and video visuals
07
How success is measured
Social reach
Engagement
Video views
Page likes
Brand mentions and influencer reach
* A summary of the strategy as delivered. Budgets and internal client information are not shown.
