01
The challenge
Most new stores burn their budget before they learn what sells. I wanted to see what a complete brand could do on almost nothing: 9,000 EGP of costs over the first quarter, plus a $100 website.
02
The strategy
Low prices, volume and a brand that looks bigger than its budget.
Brand in two weeks
Name, identity, store and launch content, built in fourteen days.
Start small, scale what works
Ads started at $3 a day and scaled only on winning ads.
Volume over margin
Low prices to win orders, with the profit made on volume.
03
The execution
A $100 website, a tight ad routine and daily order handling, all run by one person.
Store
Built and launched for about $100.
Ads
From $3 a day, scaled as the winners appeared.
Orders
About three orders a day at steady state.
Cost control
First-quarter costs: 9,000 EGP.
04
The results
First-quarter income grew from zero to tens of thousands of EGP, a 170% return on the money put in.
05
What I'd do next
Invest the first profits in retention: a returning-customer offer would have lowered the cost of every order after the first.
* Sales and revenue values in this case study have been encoded to protect the privacy and confidentiality of the client's or company's information.