IdentityIdentity · Personal brand

mosama
Meem Point

My own identity. The full stop at the end of "mosama" becomes the Arabic letter meem: one gold mark that ends the Latin name and starts the Arabic one. Navy for trust, gold for the point you remember.

Client
Personal brand
Scope
Logo, Arabic and Latin lock-ups, app icon, colours
mosama
01

The system

Latin and Arabic lock-ups, light and dark, and the meem icon.

The system 1
02

Lock-ups

Lock-ups 1
Lock-ups 2
Lock-ups 3
Lock-ups 4
03

The meem icon

The point and its tail, used alone as the app and profile icon.

The meem icon 1
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