01
The objective
HR Path sells expertise, so its content had to prove it. The plan aimed to grow awareness of HR Path in Saudi Arabia, showcase its expertise and thought leadership, educate the market, and turn engagement into consultation requests.
02
Who it speaks to
HR Manager Hana
Runs HR at a medium-sized company and needs tailored training programs.
Entrepreneur Ahmed
New small business owner who lacks HR expertise and wants scalable services.
CEO Fatima
Leads a large organization and wants a strong learning culture.
HR Consultant Ali
Independent consultant who wants to grow his client base and stay current.
HR Student Sara
Studying HR and looking for resources, certifications and internships.
03
Content pillars
01
Brand awareness, 50%
Success stories, case studies, mission, values and client milestones.
02
Engagement, 35%
HR trends, best practices and industry insights in videos and infographics.
03
Sales, 15%
Calls to action for consultations and fast replies to every inquiry.
04
The plan
- 1Phase one: introducePresent HR Path's services and educate on HR management.
- 2Phase two: build interestInformative and shareable content, with service posts that carry a call to action.
- 3Phase three: retainReviews and live sessions on HR tips and soft skills, to make HR Path a trusted reference.
05
Content ideas
- Client success stories and case studies
- Videos and infographics on HR development
- Live streams on HR management tips and soft skills
- Joining HR discussions and forums
- Testimonials and user-generated content
06
How success is measured
Reach and impressions
Engagement and social shares
Ad recall lift
Click-through rate
Customer lifetime value
* A summary of the strategy as delivered. Budgets and internal client information are not shown.
