Interactive CV · 2026

Hi there!I'm MahmoudOsama

Execution advisor and marketing leader based in Khobar, Saudi Arabia. Ten years of turning strategy into campaigns, content and teams that deliver.

Mahmoud Osama, execution advisor Khobar · Saudi Arabia
Open to marketing leadership roles
10+Years
01

About me

I'm Mahmoud. I sit where strategy meets execution.

Most marketing plans fail between the slide and the street. I take a brand from research and positioning all the way to the shoot, the edit and the results report, and I build the team that keeps it running after me. Over ten years I have worked with food and hospitality, construction, fintech and retail brands in Saudi Arabia and Egypt. I also host Business Lite, my YouTube show on business and marketing.

Based inAl Khobar, Saudi Arabia
Phone+966 50 110 9812
Emailmosama.business@gmail.com
LinkedIn/in/mosamabusiness
LanguagesArabic · English
EducationMBA · RB College, UK
YouTube@mosama.business
Websitemosama.business
10+Years in marketing
SAR 20M+Revenue generated for client companies
70+Marketing strategies built and executed
150+Social channels managed

How I work

  1. 01 →ResearchMarket, competitors, customers
  2. 02 →StrategyPositioning and objectives
  3. 03 →FunnelEvery stage, every channel
  4. 04 →PersonasWho we talk to, and how
  5. 05 →DeckA plan leadership signs off
  6. 06 →ExecutionShoot, launch, measure
02

What I do

Marketing strategy

Research, positioning and a plan that names who does what, by when.

Team building

Org structures, hiring profiles and operating rhythm for marketing and business-development teams.

Campaigns and launches

Launch plans, paid social, LinkedIn campaigns and print, end to end.

Art direction and identity

Brand identities, visual direction and design-team guidance, from a designer since 2010.

Investor and CEO decks

Strategy decks, pitch decks and company profiles that get a yes in the room.

Retention and loyalty

Sales-data analysis, cohort reads and loyalty programs that turn one-time buyers into regulars.

B2B and LinkedIn

B2B content, LinkedIn ad campaigns and client-journey funnels for construction and services.

Video and production

Scripts, filming, editing and voice-over, with production partners for big shoots.

AI-powered content

Reels, films, voices and music built with Veo, Kling, Runway, ElevenLabs and Suno.

03

Resume

Experience

Jun 2026 – Present
Marketing Director
Crop Media · Al Khobar

Lead marketing for a full-service growth agency: 70+ strategies developed and 150+ social channels directed, contributing to SAR 20M+ in revenue for client companies across food and hospitality, construction and fintech.

Oct 2025 – Present
Creative Marketing Manager
RAC Construction · Al Khobar

Lead creative and marketing for a specialized contractor: LinkedIn ad campaigns, all print and official creatives, and launch content for the Tania Water Factory, Al Tamimi Markets and Saudi Founding Day 2026. Joined as part-time Digital Marketing Manager (Apr–Sep 2025).

Dec 2024 – Mar 2025
Marketing Director
Brandita · Cairo

Directed the One Life coffee-machine launch: 9.5M+ reach, 1.8M+ video views and millions of EGP in revenue within two weeks, selling out two shipping containers (4,000+ units) in three weeks.

May 2023 – Jan 2024
Senior Account Manager
3C Communication · Cairo

Ran the XZone Store account: millions of EGP in sales and 4.5M+ video views on a monthly budget in the hundreds of thousands, at an average ROAS of ≈12.3x.

Dec 2022 – Apr 2023
Digital Marketing Team Leader
Why for Home Furniture · Cairo

Led the marketing team and plan execution across Facebook, TikTok, Instagram, YouTube and LinkedIn; set the monthly ad budget.

Apr 2019 – Dec 2021
Head of Digital Marketing
Crop Media · Egypt

Worked directly with 40+ clients and oversaw 30+ more accounts. Grew Dr. Abdullah Shaheer’s Instagram from 1K to 25K+ followers with 200+ clinic visits a month.

Education

Dec 2024 – Dec 2025
MBA
RB College of the United Kingdom

Strategic Management Project: a three-year growth plan for a Dammam consultancy. Also SWVL expansion, Vietnam and Siwa agribusiness projects.

2016 – 2020
BBA, Business Administration and Management (Marketing)
Egyptian E-Learning University

Skills and tools

Marketing
F&B and restaurant growthPerformance marketing and media buyingSocial mediaBrand developmentProduct launchesRetention and loyaltyFunnels and personasCompetitor benchmarkingCrisis management
Strategy and business
Investor and CEO decksGo-to-marketThree-year growth plansBreak-even planningTeam structuringProject management · WBS · RACI
Design
Art directionBrand identityBrand guidelinesPhotoshopIllustratorAfter EffectsPremiere ProCanva
Creative and AI
FilmingEditingVoice-overVeo 2 / 3KlingSeedance 2.0RunwaySoraMidjourneyFluxIdeogramNano BananaElevenLabsSunoMagnific
Tools
CanvaNotionSlackPower BIExcelClaudeChatGPTGemini
Languages
Arabic · Egyptian and Saudi dialectsEnglish
04

Portfolio

Food & hospitality · Launch and branding Moharram Bek
+47%sales growth in 2026 vs 2025 · every month above break-even · ≈45x return on ad spend
Designed the logo and brand identity, then built the Saudi launch brand-first over a 1-year-9-month partnership. Every month of 2026 so far above break-even. I filmed every video. View case
Consumer electronics · Launch One Life coffee machine
Millionsof EGP revenue in two weeks · 4,000+ units sold out in three
Three-wave UGC, influencer and distribution launch across 90+ Facebook partner pages, Instagram and TikTok. 9.5M+ reach, 1.8M+ video views. View case
Mobile retail · Account XZone Store
≈12.3xaverage ROAS · millions of EGP in sales over nine months
Account lead at 3C Communication. Wrote and produced the “XZone 730” anniversary film (600K+ views) and the used-iPhones campaign, the account’s top content (1.8M views). View case
Construction · B2B RAC Construction LinkedIn ad campaigns, all print and official creatives, and launch content for the Tania Water Factory, Al Tamimi Markets and Saudi Founding Day 2026. View case
Cosmetic surgery · Branding Dr. Abdullah Shaheer
1K → 25K+Instagram followers · 200+ clinic visits a month
Two-year branding engagement: identity, influencers, TV interviews and a booking website for a Cairo plastic surgeon, sustained through COVID. View case
Fintech · Confidential Saudi social fintech app Year-one go-to-market strategy, funnel, personas, budget scenarios and CEO and investor decks. High-level only. View case
Also worked withSealyJAK StudioMakeen Law FirmVanillozFrench Home300 Ice CreamOrkidaIndo VillageFaddan
05

Contact

Have a role, a project or a team to build?

Tell me what you're working on. I reply within two working days.

Phone · WhatsApp+966 50 110 9812Emailmosama.business@gmail.cominLinkedInlinkedin.com/in/mosamabusinessYouTube@mosama.business