StrategyB2BLogistics and facility managementSocial media strategy

Two B2B brands, one playbook.
Thought leadership for logistics and facilities.

One social media strategy for two Saudi B2B companies: Ghasiq, a logistical support provider, and CAM, an integrated facility management company in Riyadh.

Ghasiq & CAM
Client type
Logistics and facility management companies
Market
Saudi Arabia
Scope
Social media strategy for two brands, personas, content pillars, shared tactics
Agency
With Basmah Marketing Agency
01

The objective

Both companies sell to businesses and government, where trust decides the deal. The plan aimed to grow awareness, generate leads and establish each brand as a thought leader in its field.

Ghasiq, a fully Saudi company founded in 2022, offers storage, warehouse management and distribution. CAM provides hard, soft and civil facility services and holds ISO and OHSAS certifications.

02

Who it speaks to

Small business owner
Cost-conscious and without in-house logistics expertise.
Procurement manager in a large corporation
Needs a trusted partner for large-scale, compliant operations.
Government agency representative
Focused on compliance, transparency and cost-effectiveness.
Facility managers and property owners
Decision-makers looking for integrated facility services.
03

Content pillars

01
Logistical challenges and solutions
Ghasiq content that frames common problems and how to solve them.
02
Benefits of outsourcing logistics
Why a single specialist partner beats doing it in-house.
03
Operational efficiency
Practical ways to optimize operations.
04
Expertise, client stories and culture
CAM's three pillars: know-how, results for clients and the team behind them.
04

Channels

LinkedInX (Twitter)InstagramYouTubeFacebookEmailIndustry forums
05

The plan

  1. 1
    Develop
    A content strategy that shows each company's expertise.
  2. 2
    Share
    Articles, insights and success stories on a steady calendar.
  3. 3
    Visualize
    Infographics and explainer videos that make services easy to grasp.
  4. 4
    Amplify
    Hashtags, LinkedIn and social ads with retargeting, webinars and employee advocacy.
06

Content ideas

  • "Ways to Reduce Energy Consumption in Your Building"
  • "The Importance of Regular Preventative Maintenance"
  • "Safety First: Fire Prevention Tips for Commercial Buildings"
  • "Meet the Team" profiles of CAM specialists
  • "Ask Us Anything" sessions and polls
  • Client testimonial and explainer videos for Ghasiq
07

How success is measured

Brand awareness and reach
Engagement
Leads
Website traffic

* A summary of the strategy as delivered. Budgets and internal client information are not shown.

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