Mobile retailAccount leadershipCairo, Egypt

Nine months
at a ROAS of about 12.

As Senior Account Manager at 3C Communication, I ran the XZone Store account: digital strategy, campaign performance reporting and the client relationship, plus campaigns like the "XZone 730" anniversary film.

My role
Senior Account Manager, 3C Communication
Market
Egypt
Channels
Facebook · Instagram · TikTok
Period
May 2023 – Jan 2024
Millions
of EGP in sales over nine months
≈12.3x
average ROAS on a monthly budget in the hundreds of thousands
4.5M+
video views
01

The challenge

A busy mobile-retail market in Cairo where every store sells the same iPhones and competes on price.

The brief: turn a monthly ad budget in the hundreds of thousands of EGP into sales, and give XZone content people actually watch.

02

The strategy

Start from an honest audit, then win on content competitors were not making.

Audit and benchmark
Facebook, Instagram and TikTok audited and benchmarked against six local competitors.
Store-exclusive moments
Launches built around the iPhone calendar, like the exclusive iPhone 15 release.
Performance reporting
Campaign results reported to the client, campaign by campaign.
03

The execution

The campaigns that defined the account.

"XZone 730"
An anniversary film I scripted and produced, featuring Khaled Eliesh: 600K+ views.
iPhone 15 launch
A store-exclusive release that I led.
Used iPhones
A resale campaign I led that became the account's top-performing content: 1.8M views.
Always-on ads
Monthly sales campaigns managed against ROAS.
04

The results

Over nine months the account generated millions of EGP in sales and 4.5M+ video views, at an average ROAS of about 12.3x.

05

What I'd do next

Push the exclusive-launch model further: a calendar of store-only moments around every major release keeps the audience coming back between campaigns.

* Sales and revenue values in this case study have been encoded to protect the privacy and confidentiality of the client's or company's information.

Next case study
Making a contractor's work visible.
Need results like these?
Let's talk