01
The challenge
Pipe insulation is invisible and technical. Homeowners don’t look for it until a pipe bursts or the bill jumps, and a full video shoot for a niche service is hard to justify.
The brief: make people in Dammam stop scrolling for something they’ve never thought about, without the cost of a full camera crew.
02
The strategy
Lead with the daily pain, not the product. Every Reel opens on a struggle a homeowner already knows, and ends with one clear local call to action.
Water bill savings
The pain people feel every month.
Protecting the home
The fear of damage they can't see.
Saudi dialect
Sounds like a neighbour, not an ad.
03
The execution
Each Reel was written shot by shot with its voice-over, then every scene was generated in Veo 2, Veo 3 and Kling and cut into vertical video.
Shot 1 · Hook
[VO line]
Shot 2 · Problem
[VO line]
Shot 3 · Solution
[VO line]
Shot 4 · Call to action
[VO line]
04
The results
[Two or three sentences on what changed for the client: reach, inquiries, sales.]
05
What I'd do next
[One lesson from this project you would apply next time.]