01
The objective
HR Link covers payroll, attendance, leave, performance, recruitment and onboarding. The plan set eight objectives, led by brand awareness and lead generation: build recognition in Saudi Arabia and encourage companies to sign up for demos, trials or consultations.
It also aimed to drive website traffic, show customer success, share product updates and establish thought leadership.
02
Who it speaks to
HR managers in large corporations
Need scalability, integration and analytics.
Small business owners
Want cost-effective attendance, leave and data tools.
HR consultants
Manage several clients and need client-specific reports.
Startups and growing companies
Focus on recruitment, onboarding and engagement.
Government and public sector
Need strong security, Arabic support and local labor law compliance.
03
Content pillars
01
Brand awareness, 50%
Features, benefits, product updates and customer success stories.
02
Engagement, 35%
Educational content and Saudi HR news and trends.
03
Sales, 15%
Lead generation and website traffic.
04
The plan
- 1Phase one: introducePresent HR Link and educate the market on HR management.
- 2Phase two: build interestInformative and shareable content, with product posts that carry a call to action.
- 3Phase three: retainReviews, live sessions and informative videos for existing clients.
05
Content ideas
- Demo, trial and consultation calls to action
- Customer success stories and testimonials
- Product update and new feature announcements
- Saudi HR news and trend posts
- User-generated content from clients
06
How success is measured
Reach and impressions
Engagement and social shares
Click-through rate
Leads: demo and trial sign-ups
Customer lifetime value
* A summary of the strategy as delivered. Budgets and internal client information are not shown.
